our interest and perspective on what we do.
articles from our e-newsletters.
What’s in Your Name
Your name, whether it be company or brand, should tell the story. It holds the majority of the value of your brand, due to its omnipresence, so it is the most critical of all brand elements. It's inherent meaning will evolve, dependent on how your brand is received. Conversely, the name will shape that reception.
Your voice, your journey
Finding your business Voice is not about shouting. It begins with listening to your higher self and clarifying who you are, where you stand and what you say; finding the confidence of your unique identity. You are your business and your great idea, at the core of your product. Your Voice will tell the benefits of your brand and the narrative of your Journey.
We say it like it is
If there are characteristics which define the performance of any design company, they are the ability to decipher what clients want and map the journey to what they need. At PresentImage® we give that honesty to our clients, in the knowledge that at all points of our strategic relationship, we act not only on their behalf, but we say it like it is.
Finding The Poem of Your Business
Words and images solicit, yes, but strategy is the road map to find the poem of your business. We create new ways to hear and see your story, while at the same time, refining the words and syntax, emphasis and focus; adjustments to clarify who we wish you to be heard by.
The role of design has evolved
The role of design has evolved and with it, our landscape of expectations. Design now encompasses deeper and more far reaching matters than the simple function and form considerations of the past. However, the fusion of Identity, branding, marketing, analysis and the traditional visual role of design is not a particularly new combination, even if the intentions and outcomes have changed.
My identity is not this Tattoo, it’s my singular personality…
Your uniqueness is not your logo, your uniform, or even your tattoo. These are characteristics and components. Your identity, is all that you say, how you look, what you do and do for others, your opinion and your perspective.
Verisimilitude. Keeping it Real.
It is no mistake that the symbols, colours and words must be in concord to project a strong identity. But there are other factors at work, which need to be expressed. Your identity is your culture and your culture is a living, breathing, in-the-now thing. It’s about verisimilitude. The appearance of being true and real.