unique, focused and trusted
There is no doubt that content has forever changed
the nature of personal and company presence.
Only a few years ago, it was what we placed in a package, or was just amorphic information.
As the world of the internet engulfed our respective cultures, so design, in visual terms, gave way to ‘hero images’ and ‘interest pieces’, assembled to solicit specific actions and reactions, above or below the sight line.
The well worn path of graphic design, its rules and stylistic nuances, were replaced by ‘content’. Tech and psychology savvy exponents have flooded our virtual and by extension, real world. Now, every move we make is interpreted and included in the ‘UX’ or ‘user experience’, leading us, rather than informing us.
It appeared that just a moment ago, the visual world was being coloured and modelled around marketeers and glorified salesmen, weaponised with key words, now only to be transfixed by repurposed content and celebrity status ‘influencers’.
Potato, potaato. We evolve.
We find new ways to sing old songs, but somewhere in the middle, we find something genuinely unique and fresh and worthy of our focus.
With so much available information on everything slopping around in cyberspace, being precise, with a constant attention to detail, evolved perspective and a flair for the unexpected, is, to our way of thinking, the path to take, if often the one less travelled.
We believe in difference, change, making a new conversation; allow and inform the client, not lead and disarm.
That’s what all that gloriously crafted ‘content’ is, and should be for.
It shapes our image and identity. It implies who we are, how we fit in and dictates our standpoint on all current and upcoming issues.
It is 24/7, but if managed with a keen eye, it drives us to originality
and the welcome, if unexpected. It creates confidence and return interest.
Great art, though the ages, has flicked its wrist, changed its tone or arched its back, to add the element of surprise; the distinct characteristics, components, which set us apart.
As designers of content experiences,
we must set our clients apart from the rest.
Organised graphics and copy, founded in identity and appropriately and responsibly repurposed to web content, will achieve desired figures, while maintaining the unique experience which sends an industry to the top of its field and builds a reliable, trusted long term brand.
The web, and its trends, are the framework by which we build our clients’ showcase, never forgetting the application of this environment to real world promotion and advertising.
We take charge of that environment to maximise its potential, and reap the rewards of global recognition. We don’t want the whole market for your business, just the best part which trusts you and your product in your long term relationship.
That’s what we do. Join us for the fresh way of things.