What We Do: Windward & Leeward Brewery Limited

  • The Piton Brand
  • Labelling
  • Corporate

Heineken was 'The beer of St. Lucia' and WLBL's premium beer product. 
Price point and International image suggested that the Brewery should introduce an 'indigenous' brand, to allow Heineken to move to its brand defined segment.  Piton Beer was introduced to the market, but faltered at consumer confidence and mixed response to quality.  

PresentImage was asked to redevelop the ailing brand. 
A combination of livery redesign and a change of message became a winning combination.  
The livery, coupled with a taste change won a gold award at an international beer ceremony.  

This gave us the opportunity to publish an advertisement thanking the St. Lucian public for their support in making Piton Beer 'The Beer of St. Lucia'.  The public instantly embraced the brand as their national beer.  

Our work for WLBL includes:

Corporate and Brand Identities
Packaging & Labelling
Advertising Campaigns
TV & Radio Commercials

Corporate and Branded Signage
Print Advertising
Annual Reports
Focus Groups

We are passionate about how design and content influences business
& we write about it and other things which interest us.  
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