What We Do: Windward & Leeward Brewery Limited
- The Piton Brand
- Labelling
- POINT-OF-SALE
- Corporate
Heineken was 'The beer of St. Lucia' and WLBL's premium beer product.
Price point and International image suggested that the Brewery should introduce an 'indigenous' brand, to allow Heineken to move to its brand defined segment. Piton Beer was introduced to the market, but faltered at consumer confidence and mixed response to quality.
PresentImage was asked to redevelop the ailing brand.
A combination of livery redesign and a change of message became a winning combination.
The livery, coupled with a taste change won a gold award at an international beer ceremony.
This gave us the opportunity to publish an advertisement thanking the St. Lucian public for their support in making Piton Beer 'The Beer of St. Lucia'. The public instantly embraced the brand as their national beer.
Our work for WLBL includes:
Corporate and Brand Identities
Packaging & Labelling
Advertising Campaigns
TV & Radio Commercials
Corporate and Branded Signage
Print Advertising
Annual Reports
Focus Groups
We are passionate about how design and content influences business
& we write about it and other things which interest us.
To experience our perspective, receive our monthly Newsletter.
PresentImage developed many successful liveries for the Piton Brand. We introduced seasonal labelling for St. Lucia Carnival, while creating a culture and 'history' for the beer.
The 'race track' motif, central logo, Pitons above and cool running stream below, are the components which undoubtedly maintained the brand integrity and allowed for many variations.
the benefits
PresentImage plans for you, in the long term.
Our value is strategic as well as practical.
This approach sees the big picture and enhances the details.
We create a culture of meaningful, knowledge driven dialogue
between your brand and your customers,
through a well chosen media mix,
to foster confidence and maximize response.
Our focus is to give life to ideas that work and endure
PresentImage ensured that Piton Beer became indelibly stamped on its home market, with consistent promotional initiatives, bold packaging, signage and point-of-sale material.
Due to the global corporate decision to remove Heineken Malta and the need for an indigenous replacement for 'Green Sands' Shandy, we seized upon the opportunity to initiate, design and develop line extensions to the Piton Brand.
This resulted in the creation of high profile Malta and Shandy products, which were embraced both locally and regionally.
Other targeted short term products such as Piton Light, designed for the hotel/ tourist market
and Piton 2000 developed as a dark beer, to celebrate the millennium, maintained the image of versatility and award winning quality, which the Piton brand expressed.
We are passionate about how design and content influences business
& we write about it and other things which interest us.
To experience our perspective, receive our monthly Newsletter.
Throughout our seven year relationship with WLBL, we developed the Brewery's unique identity through logos, annual reports, corporate advertising and through Winleebrew Magazine,
a bi-annual publication reviewing internal company achievements throughout the Windward Islands and Barbados.