PresentImage originally created the Spannerfish persona to characterize the work of a marine engineering company; the fusion of engineer and amphibian, emanating from the dark waters of enchanted Marigot Bay to fix nautical problems.

As CMS moved quickly to coastal maintenance, the company continued to support Spannerfish as a rallying point for a new, fresh, innovative and highly charged company, taking charge of St. Lucia's diversity of environmental challenges.  Then CMSCS was born; a fully fledged construction company with an innovative approach to iron piling and vinyl sheet piling, which is rapidly changing the face of construction in the region.  

To characterize this, we created the Piler Brothers, derived from Spannerfish, with bodies fashioned from pile drivers.  These are the bully boys of construction, driving piles where they are needed; an unwavering strength and determination.
Both of these characterizations now appear on billboard/ site boards and print advertising, as symbols of their respective disciplines and of the overall determination and capability of their companies.