You will never be truly in control of where your cartons, or external packaging are stored, or appear in plain sight. So be prepared. Using even a simple one or two colour decoration on your external bulk package, will get your message across!
Make your brand talk by capitalizing
each and every opportunity to be seen.
Subliminally, you will gain much needed ground in less obvious places, through clear, appealing recognition, supported by your sales pitch. It will maximize your opportunities to communicate, while adding visual flair and style to an otherwise boring storeroom, or stack of cartons in a shop, or open delivery van.
Let's go one step further. Design the carton to be a point of sale presentation.
The store will generally like this branded addition, which gives extra punch to a 'busy' shelf display. It will speak to all customers and catch the attention of store packers
and merchandisers; a win win for product recognition!
We live in a packaging friendly times, with reasonably low cost effective, modern materials, developed to protect products during shipment and storage. Furthermore, these packaging suppliers are now more than willing to enhance those drab cartons of the past, or shrink wrap plastics, to open a huge new vista of branded, advertising and recognition possibilities, around your product.
The real message of contemporary product development
is to build with inherent promotion.
External packaging is a fusion of function and form, that should create interest,
brand presence and automatic 'grab value'. It should also act as a fanfare
to what is inside!
