These are the matters and understanding of your company and those who make it tick. It's the value of everything your company stands for and how you get everyone inside onboard.
Releasing those expressions outside, to attract business,
is the work attributed to your brand.
Branding takes advantage of every possible opportunity to attract customers to your product and maintain return business. The value of the brand is styled to entice, solicit and stand witness, create expectation and meet demand. Customers are satisfied, broadcast their delight and exponential growth begins.
All of this works remarkably well, when the corporate identity and branded offering work together in concord. Staff and customer on the same page, identity and style in tandem.
They are two sides of the same coin; Janus, the Roman God of doorways and beginnings, blessing the in and the out. It’s about presence, credibility and common sense.
The fundamental product offer just fits, almost naturally into the lives of consumers.
It's as if it was always there and that they really could never imagine their lives without it.
This describes seamlessness at its best, and, to be fair, the perfect intention and what we all strive for. How these elements are managed in real world situations determines their outcome and performance.
Branding is perpetual, tempered by prudent care of your overall strategy
and influenced by the unique detail of your identity.
