They will abbreviate, distort and reshape it like Playdough, reflecting your company's performance. Stick and stones? No. It often sticks!
So be innovative but cautious.
Your company name is for the long haul, not just a clever idea. You require positive recognition of simple words, so make it easy for your potential customers to understand it, connect with it and respect it, even if they evolve you into an anagram! Choose words related to your enterprise, which are upbeat, optimistic and make a clear reference to your intentions.
Imagine your 'name' in many places and scenarios and how you will express it, then consider the customer/market response.
It will become, as your logo or emblem, your unique identifier and the flag your company rallies around, so be thorough and painstaking in your choice.
You must then make a careful search for similar existing names to avoid conflict
and disappointment.
Once you have arrived at a shortlist, consider how you would style each one;
how the name and style would 'populate' all of your company instansies and perform
in company functions.
If you have been honest and clear, this part of the process will naturally choose the most likely candidate.
If the way is clear, the name appropriate and an outline of how it can be styled in place,
then it's time to visualize your enterprise!
