What We Say

What we say as identity and brand specialists and designers, is our perspective on what we do and other things which interest us; 
how passionate we are about design and content influencing business and, inevitably, how we use our skills to our clients' advantage.
These articles are a window to our company and guidance to our clients.

What’s in Your Name
Your name, whether it be company or brand, should tell the story. It holds the majority of the value of your brand, due to its omnipresence, so it is the most critical of all brand elements.  It's inherent meaning will evolve, dependent on how your brand is received.  Conversely, the name will shape that reception.
Your voice, your journey
Finding your business Voice is not about shouting. It begins with listening to your higher self and clarifying who you are, where you stand and what you say; finding the confidence of your unique identity. You are your business and your great idea, at the core of your product. Your Voice will tell the benefits of your brand and the narrative of your Journey.
We say it like it is
If there are characteristics which define the performance of any design company, they are the ability to decipher what clients want and map the journey to what they need. At PresentImage® we give that honesty to our clients, in the knowledge that at all points of our strategic relationship, we act not only on their behalf, but we say it like it is.
Steady Evolution and Patience
At PresentImage we believe in steady evolution, with a focus on patience. From the outset, we develop clarity of thought, vision and action, to create the root and path for our clients, to grow and expand towards business longevity.
Finding The Poem of Your Business
Words and images solicit, yes, but strategy is the road map to find the poem of your business. We create new ways to hear and see your story, while at the same time, refining the words and syntax, emphasis and focus; adjustments to clarify who we wish you to be heard by.
The role of design has evolved
The role of design has evolved and with it, our landscape of expectations. Design now encompasses deeper and more far reaching matters than the simple function and form considerations of the past. However, the fusion of Identity, branding, marketing, analysis and the traditional visual role of design is not a particularly new combination, even if the intentions and outcomes have changed.
Our Integrated Approach to Visibility
Presentimage is first and foremost a design company.   We developing ideas, identities and strategies to gain business visibility for[...]
You are the brand
Corporate, product or service, if it represents you and your effort at its core, then you are the #brand.  You have[...]
Putting Christmas back in Balance
It’s carnival time for consumerism again.  Black Friday now lasts all month and online purchases outstrip store sales; it’s the pinnacle[...]
Staying on Point
With only days to go before the United States Presidential Election it is all too apparent that we have forever said goodbye to a rich democratic process, steeped in tradition, which was once the envy of the world. That, and an inability to stay on Point.
My identity is not this Tattoo, it’s my singular personality…
Your uniqueness is not your logo, your uniform, or even your tattoo. These are characteristics and components. Your identity, is all that you say, how you look, what you do and do for others, your opinion and your perspective.
unfinished business, identity and Rio
This is a story about unfinished business, identity, branding and feeling satisfied. It has its heroes, no focus on villains and plays out in Paradise.
Verisimilitude. Keeping it Real.
It is no mistake that the symbols, colours and words must be in concord to project a strong identity. But there are other factors at work, which need to be expressed. ​Your identity is your culture and your culture is a living, breathing, in-the-now thing. It’s about verisimilitude. The appearance of being true and real.
Reinvention: new now. new future.
PresentImage was built on creating optimistic and positive identities and trading enthusiasm. We have reinvented and adjusted businesses to suit not only the aspirations of our clients, but the aspirations of their markets. We develop an evolution strategy, where what is new now, becomes the new future, open ended and easily repurposed.
Where Have I Landed?
Ever felt compelled to continue reading? Wanting more? Wanting to find out how the story ends? The radio soap operas and later, TV's Days of Our Lives, et al tapped into those natural impulses. Then came the internet and the mobile phone. New devices to suit old habits. So in the middle of all of this bumper bundle of consumer frenzy, how can a business 'get noticed'?
Speaking and Being Heard
Whether you are on the back of a van in East Lane Market, on Fifth Avenue, your own website or mobile phone, if it's business, you wish to communicate. Make sure you are speaking and being heard. Then the more you feed, the more your audience wish to eat.
A Good Team is A Great Start
There is no magic formula for your image, brand, identity and product success in business, but a good team is a great start.
Content and How we define it
We have become informed. We demand more and want to do it together, with more choices. Content is now the buoyant currency of customer communication.
Keeping the Balance
If the world of social media and advertising, content and branding has you reeling and even less confident than you were before about promoting your business. read on ...
Be a Content Brand
We have always asked our clients to make their relationship with customers, one of confidence, integrity and trust. We say it because it makes sense. Simply, it works.

Thanks for taking the time to read our insights and opinions.  We are grateful for your interest

in what we say as identity and brand specialists and designers

WE DON'T JUST WRITE ABOUT IT, WE DO IT

& we are certain that we can make a difference
in your business.